News Entry

Dickies Competition Alert


Whoever thinks that street-wear has seen its best days is wrong. This is the one style of clothing that keeps up with the times in the truest sense.

Street-wear, as the name suggests, is most well known in the underground circles. This is where you are most likely to find the most loyal supporters who are not shy to sleep on the streets in anticipation of a new clothing item release.

Street wear is more relevant now more than ever because of what it stands for and other contributing factors around it. This fashion style is also synonymous with Hip Hop culture mainly because of the iconic figures that endorse the brands as well as the “cool” effect which come from such deals because let’s face it, who doesn’t want to be associated with this season’s latest trends.

Street-wear is as ubiquitous as the air that we breath. Why? Because internet, because social media and because FOMO. It is easier now more than ever, to get schooled on the latest trends as well as ordering it online, you can thank Google owners later.

Brands like Dickies have transcended through time and have kept their relevance, this could be because of many reasons such as brand loyalty and resonance, which is the most important. It is very hard to trick the youth in terms of what is in and what isn’t because they are the creators of “what is in” and are at the pulse of what is in. Dickies has made sure that they stay true to their followers by making sure that their products are authentic and speak for themselves. To see what items we have in-store for your street-wear ensemble, visit our website on   

We have exciting news for Dickies lovers though, Dickies is cooking something up for you! Spend R300 or more on any Supa Dupa footwear, 847 pant or shirt to be eligible to enter to win amazing prizes. All you have to do is answer two questions about the heritage of the Dickies brand, on an entry form, that is available in store now. Pop the till slip along with the entry form in the box and stands a chance of winning a car to the value of R150 000, furniture and home appliances as well as cash prizes!

There is also more though. There are weekly give prizes available. Take a picture of yourself with your purchase (show us your receipt) and load the image on our social media platforms. (Instagram @DickiesAfrica and Twitter @DickiesAfrica). Tell us where you made the purchase and why you love Dickies. It's that easy. 

We'll then select the best "I love my Dickies because..." post to win weekly Dickies Supa Dupa hampers. 

Ts and Cs apply. 


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