The relevance of the Dickies brand today

2017-10-20

Many will argue that street wear is slowly but surely dying and brands by the likes of Dickies have seen their better days. This is hardly the case though, street wear and revered street wear brands are booming now more than ever.

Dickies is one of those brands that is the underdog of the clothing business. For a while it was predominantly known as the work man’s wear, slowly but surely, the cool kids of the town are reviving it and bringing it out of the woodworks.

It’s now cool again to wear Dickies. The brand which has surpassed generations on generations is somewhat a legacy brand. Fathers pass down their Dickies statement pieces to their sons who are now kitting out and accessorising the looks to make it more relevant, this is why there is so much variety and life to the brand that resonates to millennials.

The brand has moved away from being known as predominantly Pantsula and has moved on to be embraced by the nowadays cool kids. One of our favourite and most popular piece from the latest collection is the Eagle Lake Tee. This t-shirt ,which is the jack of all trades, can be combined with almost anything and it will still stand out. It can be worn alone so as to make it the focal point of the outfit, layer it with the Massey jacket or wear it under one of our Huntercreek shirts to contrast the colours. The print on the t-shirts speaks to the longevity that Dickies stands for legacy and that screams relevance more than anything

Visit one of our Dickies retailers and stock up on our latest range #BuildThisCity





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  • Street-wear