News Entry

Dickies- It Runs Deep


It Runs Deep is all about being true to yourself, being unique! It’s about being original and doing things as a collective; and who better to share those experiences with than your crew.

#ItRunsDeep is about charting your territory and doing it your way. It’s about defying rules and choosing what works best for you. It’s a movement, an opportunity to talk about what matters the most and what really runs deep for you, because if it doesn’t ring true to you then why bother taking part at all?

To celebrate and truly give to the #ItRunsDeep campaign, Dickies is doing things authentically and uniquely by having launched our first ever flagship store in South Africa! Yes, this means that the much-loved brand that has been worn by music icons and skating champions around the world has now found a permanent home at Southgate Mall in Johannesburg. The Dickies Southgate Mall store is the first and only Dickies retail store in Africa, making it a must visit for fans of the brand. This Dickies store holds a wide variety of the most coveted Dickies clothing, footwear, and accessories, to suit the Dickies’ fan whose love of the brand runs deep but it’s about allowing our fans to be true originals who do what they want, when they want, how they want in true Dickies style.

It Runs Deep can be interpreted in many ways, but our favourite is living it through the Dickies brand. Who said you must wear the 4-colour logo tee our way?

It’s about a shared collective and taking over your space as a collective, with your squad. We want to invite you to join in the fun and take part in the movement. Visit our Southgate store, and get your hands to true, original and authentic apparel offered by the first Dickies Flagship store in SA. Comment, like and share our posts promoting our It Runs Deep movement because Dickies is for the people and we say, do things YOUR way!

Dickies Southgate Store: Shop No L169

Contact Number: (011) 942 1553


  • It Runs Deep


  • DickiesAfrica
  • ItRunsDeep