Our Story

Established in 1922 in Fort Worth, Texas, a city and state known for its grit, Dickies® has always been known for its no-nonsense approach to functional workwear. The story of the legendary brand begins in 1918, when founding business partners C.N. Williamson and E.E. “Colonel” Dickie began a vehicle and harness business, creating rough and tumble equipment for horses. By 1922, the two shifted from outfitting workhorses to outfitting workers. They began making tough denim bib overalls for ranchers, farmhands and other workers around the Southwest.

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  • The Builders

    Cities are changing and so are their builders. They are cities built on craft and big ideas, and the ones who are creating them aren’t afraid of hard work or getting their hands dirty. The benchmark for success has risen and those who are daring enough will rise up to meet it, wearing Dickies – the only brand that understands that you have to build the world you want to live in.

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    Uno July

    Uno July is a man that lives, eats and breathes music. Formerly one half of the hip-hop duo Ill Skillz, Uno July can be thought...


    meet the builder

  • The Builders

    Cities are changing and so are their builders. They are cities built on craft and big ideas, and the ones who are creating them aren’t afraid of hard work or getting their hands dirty. The benchmark for success has risen and those who are daring enough will rise up to meet it, wearing Dickies – the only brand that understands that you have to build the world you want to live in.

    Home

    Papi Mabele

    A lover of all things digital, Papi Mabele is the founder and editor of SA Vibe, an online magazine that showcases the latest technology, gadgets...


    meet the builder

  • The Builders

    Cities are changing and so are their builders. They are cities built on craft and big ideas, and the ones who are creating them aren’t afraid of hard work or getting their hands dirty. The benchmark for success has risen and those who are daring enough will rise up to meet it, wearing Dickies – the only brand that understands that you have to build the world you want to live in.

    Home

    Lazi Mathebula

    Creative virtuoso Lazi Mathebula, also known as “Greiispaces”, is a Johannesburg-based illustrator, designer and art director. Greiispaces is guy who believes that real creativity involves...


    meet the builder

  • The Builders

    Cities are changing and so are their builders. They are cities built on craft and big ideas, and the ones who are creating them aren’t afraid of hard work or getting their hands dirty. The benchmark for success has risen and those who are daring enough will rise up to meet it, wearing Dickies – the only brand that understands that you have to build the world you want to live in.

    Home

    Thomas Krane

    Music can be likened to a time machine. Just one song- the lyrics, the melody, the mood, can take you back to a moment in...


    meet the builder

  • The Builders

    Cities are changing and so are their builders. They are cities built on craft and big ideas, and the ones who are creating them aren’t afraid of hard work or getting their hands dirty. The benchmark for success has risen and those who are daring enough will rise up to meet it, wearing Dickies – the only brand that understands that you have to build the world you want to live in.

    Home

    Dan Roberts

    Dan Roberts is a SAMA-winning music producer. Having previously been nominated for 4 SAMA’s across several categories, he came up trumps in the 18th South...


    meet the builder

  • The Builders

    Cities are changing and so are their builders. They are cities built on craft and big ideas, and the ones who are creating them aren’t afraid of hard work or getting their hands dirty. The benchmark for success has risen and those who are daring enough will rise up to meet it, wearing Dickies – the only brand that understands that you have to build the world you want to live in.

    Home

    Bias

    A respected and well known South African graffiti artist, Bias, has been performing his work on the streets of Johannesburg for the last decade, and...


    meet the builder
Lifestyle 01

LATEST NEWS

Want to know what’s happening in the world of Dickies? For the latest news and updates on Dickies, our products and everything awesome connected with the Brand take a look here.
Dickies Deeper Than Competition

Dickies Deeper Than Competition

Dickies is entrenched in our Culture. Dickies...

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Dickies Girl Portrait Party

Dickies Girl Portrait Party

Of style, spirit and girl power- Dickies...

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DickiesGirl SA

DickiesGirl SA

The revolution of female streetwear is here...

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