In the spirit of the current times, the heritage workwear brand, Dickies, has adapted the concept of shaping one’s own career, future and world into a new campaign called Yours To Make. The campaign pays homage to 5 long-standing creative pillars and respective makers, who have ignited a passion within their discipline. The pillars namely, culinary, customisation, arts, style and dance, harbour a sense of community and thrive on expression. The brand called on 6 South African makers to participate of whom are:
The brand called on 6 South African makers to participate of whom are:
With Dickies in the driver’s seat of the campaign, the brand ensured that all makers were dressed in apparel and accessories that suited their category. Fuelling the initiative that embodies the appreciation of the makers and their talents, the brand encouraged each artist to tell their stories, engage and encourage the audience. Here
Each maker was tasked to produce a tutorial and showcase their body of work, constructively explaining their core inspiration and taking the audience through the creative processes involved.